Head Designer and Brand Director | Tigerlily
About this role
**Tigerlily** is seeking an experienced **Head Designer / Brand Director** to lead the creative vision, product strategy, and brand evolution of our iconic Australian fashion brand as we enter an exciting new phase of growth. Reporting to the GM of Product \& Marketing, you will be responsible for shaping and elevating the Tigerlily brand, driving product innovation, and delivering commercially successful collections and customer experiences across all touchpoints. This is a highly influential leadership role, combining strategic brand direction with creative excellence and commercial performance. Based in **Sydney**, this hybrid position offers a 4 days in\-office, 1 day work\-from\-home model and the opportunity to make a significant impact on the future growth and success of the busines
About design roles
Design roles range from UX research and product design (problem-finding) to visual/brand work (problem-expressing). Most companies hire generalists who can do both. Portfolio quality usually beats credentials.
Typical skills: Figma, prototyping, type/color fundamentals; senior roles add design systems and cross-functional facilitation
Gear that helps in this role
Common design desk gear:
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Salary insights (US, rough)
Typical range for design roles in the US is $65,000–$180,000/year, varying widely with seniority, company stage, and city.
Estimates only. For company-specific numbers, check levels.fyi (tech), Glassdoor, or ask in the interview.
How to prep for the interview
Design interviews always include a portfolio review — 1–2 case studies presented in 30–45 minutes each. The interviewer is looking for: how you frame the problem, your process (research → ideation → iteration), tradeoffs you made, and what you'd do differently. Don't just show pretty final screens; show the messy middle.
You may also get a whiteboard / design exercise ("redesign the checkout flow for X") and a behavioral round on collaborating with engineers and PMs. Read the company's existing product before the interview — referencing specific screens or flows during your conversation signals you actually care about the role.
Where this role typically leads
Designer progression: Junior → Mid → Senior → Staff / Principal Designer, with parallel tracks for design management (Design Manager → Head of Design → VP Design). At big tech, the IC track now pays competitively with management up through Principal — pick based on what energizes you, not assumed pay.
The biggest skill jump: going from "executes well on a clear brief" to "frames the problem and defines the brief" (mid-to-senior), then "sets visual + interaction direction across multiple teams" (senior-to-staff). Strong portfolio = career velocity. Build a habit of writing up your work in case-study form even when you're not job-hunting.
Red flags to watch for
- "Designer needed to make things pretty." Real design is problem-solving, not decoration. Companies that frame it this way will fight you on every UX recommendation.
- No mention of research or testing. Means design happens in a vacuum, often pushed back at the last minute by stakeholders.
- "Pixel-perfect" repeated. Either the engineering team is non-collaborative or the role is glorified hand-off work.
- No design system mentioned at a company >50 people. You'll spend your first 6 months building one instead of shipping product work.
Frequently asked questions
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What does a design role typically involve?
Design roles range from UX research and product design (problem-finding) to visual/brand work (problem-expressing). Most companies hire generalists who can do both. Portfolio quality usually beats credentials.
What's the typical salary range for design roles in the US?
Roughly $65,000–$180,000 USD/year, depending on seniority, location, and company stage. This is a wide range on purpose — verify against levels.fyi or Glassdoor for the specific company.
