Content Creator (m/w/d)
About this role
Wir sind die MWX Agency die Social-Media-Kanäle von Kunden aus der ästhetischen Medizin und der Beauty-Branche betreut. Gedreht wird bei mir mit dem Smartphone: schnell, nah dran und gemacht für Instagram, TikTok und Meta Ads. Bisher drehe ich selbst. Weil ich aktuell viel verhindert bin, suche ich jemanden in Hamburg, der das übernimmt. Aufgaben Was du machst 4-5 feste Drehtage im Monat bei meinen Kunden in Hamburg und Umgebung, auf Wunsch auch mehr Drehen mit dem Smartphone nach Briefing und Shotlist: Reels, kurze Interviews, Behind the Scenes, Produkt- und Behandlungsaufnahmen, Event-Content Eigenständig vor Ort, denn ich bin meist nicht dabei. Am Set bist du mein Auge Übergabe des Rohmaterials am selben oder am nächsten Tag, sauber benannt und sortiert Pflege deiner Aufgabenkarten in N
About writing / editorial roles
Writing roles range from marketing copy (sales-page short form) to journalism/long-form (reporting, analysis) to technical writing (docs). Portfolio matters more than degrees — point to specific pieces, not generic claims.
Typical skills: Clear writing, one or more CMS (WordPress, Ghost, custom), interviewing, SEO basics for marketing writers
Salary insights (US, rough)
Typical range for writing / editorial roles in the US is $40,000–$130,000/year, varying widely with seniority, company stage, and city.
Estimates only. For company-specific numbers, check levels.fyi (tech), Glassdoor, or ask in the interview.
How to prep for the interview
Writing roles almost always include a portfolio review and a writing test. The test might be: edit a draft, write a short piece against a brief, or revise an existing piece in the company's voice. Many candidates fail by either overwriting (showing off) or underwriting (being too safe). The ideal: clean, specific, audience-appropriate.
Expect questions: "Walk me through your editing process", "Tell me about a piece that didn't work — what would you do differently?", and "How do you handle feedback you disagree with?" For SEO-leaning content roles, expect questions on keyword research, briefing freelancers, and measuring content ROI.
Where this role typically leads
Editorial paths are the least standardized in tech. Rough shape: Junior Writer → Writer / Senior Writer → Editor / Content Lead → Head of Content / Editorial Director. Many great writers deliberately stay IC and freelance — the pay can be excellent and the autonomy is unbeatable.
The biggest career investment: publishing your own work consistently, on Substack, your own site, or any platform that builds a public portfolio. Writers with a real readership get inbound opportunities; writers who only do work-for-hire stay at the mercy of one employer. Learn SEO basics whether you want to or not — most writing roles pay better when they're attached to acquisition.
Red flags to watch for
- "Content writer" role paying $30k for full-time work. Either the company doesn't value writing or the role is more "content moderator" than writer. Pay correlates with how much voice you'll actually have.
- No mention of editorial process or feedback. Means you'll publish whatever you write with no editor — fine if you're senior, brutal if you're early-career.
- SEO-only metrics ("hit 100k organic visits this quarter"). Pushes you toward thin keyword-stuffed content. Healthy content roles measure quality alongside quantity.
- "AI-assisted" writing role with unclear expectations. Ask exactly how much AI use is expected and whether disclosure is required. The bad version of this role is "use AI to publish 10 articles a day and pretend you wrote them."
Frequently asked questions
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What does a writing / editorial role typically involve?
Writing roles range from marketing copy (sales-page short form) to journalism/long-form (reporting, analysis) to technical writing (docs). Portfolio matters more than degrees — point to specific pieces, not generic claims.
What's the typical salary range for writing / editorial roles in the US?
Roughly $40,000–$130,000 USD/year, depending on seniority, location, and company stage. This is a wide range on purpose — verify against levels.fyi or Glassdoor for the specific company.